Here is the final outcome of the advert for the MUBI brief. We wanted to open with a question, as most of the time YouTube ads can be skipped after 5 seconds so we wanted to make the video as immediately engaging as possible. We wanted to show off the great selection of films that MUBI has, so we chose to use films that everyone would know, and have them react to statements which came up on the screen, we felt that would bring a bit of humour to the ad, which I think it does really well.
Although I had no actual physical input of the final ad, I'm really proud of what the guys achieved with it and I think they really nailed it.
less is more advert from Matthew Mercer on Vimeo.
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