The third meeting was basically us talking about ideas we had for the campaign again. This time it felt a lot more productive, maybe because we were starting to get pushed for time with other commitments.
The idea we finally set on for the posters was 'Sometimes less is more', as we wanted to focus on the fact that MUBI has a much more condensed range of films than say Netflix, but that there's sometimes a need for that refined, quality choice.
We also talked about what we wanted to be in the YouTube ad. We all decided that we wanted spliced movie clips inbetween text, so that made the process really easy. We agreed that we should think about gathering a bunch of clips to be used and work around them, as it would be easier to have to choose statements for the clips to react to than having to find clips to react to pre chosen questions (that makes sense?).
Once this was ironed out, we decided than the graphic designer in the group should work on the layout of the text on the poster, whilst I think of examples of when 'Less is More', and the other illustrator in the group collected movie clips for the YouTube ad.
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