OUIL505- Application- Short Animations

I wanted to experiment with a bit of animation with the images. I thought about applying them to digital billboards that are typically found in shopping centres and other high footfall areas as I think this would be a really interesting and effective way of reaching a lot of people.

I wanted the animations to be incredibly subtle, so much so that they are hardly noticable, as I feel sometimes subtle movements can be as effective, if not more so, that really fast and bold animations and can often create more intrigue.

I am really happy with the overall effect of the looping animations, and I think they would work really well in communicating a message of peace and interest with the audience in a marketing and advertising context.

OUIL505- Yorkshire - Sketch 5MERGED from Matthew Mercer on Vimeo.

VIADUCT from Matthew Mercer on Vimeo.

Comp 2_1 from Matthew Mercer on Vimeo.