On completion of teh images, I decided to experiment with the applications of the images and use them in the context in which they were designed- and others. I wanted to start with using them on billboards as would be typical for an advertising campaign. I think the images work really well as eye catching adverts and I think the bold bright colours really stand out and attract attention.
I then went on to think of other applications of the images, and where else they could be used to enhance the campaign as a whole. I though about using the images as prints, as mentioned in my proposal. I think the images make great prints and definitely work effectively at targeting my intended audience in terms of a souvenir type gift.
I also looked at the other applications in terms of merchendising the campaign, turning the images into tote bags would be a really interesting way of getting the intended message out to the audience as well as targeting the intended audience- similar to the prints.
I went on to look at how one of the prints would transfer onto a web page, specifically the Yorkshire.com homepage, where the campaign would likely be pushed. I think the image sits really well, and the colour scheme allows the image to stand out whilst not being too obnoxious and being an eye sore.
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